When a company is referred to as “bulletproof,” it typically means that the company is financially stable and has a strong business model that is resistant to external factors such as economic downturns or market fluctuations. It may also imply that the company has a strong reputation, good customer base, and is able to weather difficult times or unexpected challenges.
A bulletproof company typically has a diversified revenue stream, good cash flow, and low debt. They also have a clear and adaptable strategy, and are able to adjust to changing market conditions. Such a company is able to not only survive, but also thrive in difficult times.
It’s worth noting that no company is completely immune to risks and challenges, but having the characteristics mentioned above can make a company relatively resilient.